What does it take to run one of the most successful fitness businesses in the world?
Meet Joe Riggio and Dan Goodman, the owners, founders, directors, the brains and brawn behind the hugely successful Varsity House Gym in New York.
These two are the real deal. To them success is a choice and hard work, effort and passion are what drives them to continue to grow, improve and literally set the tone for the entire strength, fitness and athletic development industry.
Varsity lives on the border of New York and New Jersey. It is state of the art, purpose built and filled to the brim with buzzing athletes, members and staff and has been the centre point for their new venture: The Business of Strength.
Based on the operational systems the pair have implemented over the decade they have run the business together, Joe and Dan now run an educative program for up and coming strength and fitness professionals and entrepreneurs.
The passion these men have for what they do oozes out of them. Not only is it inspiring to hear them speak of their success so far and the plans they have yet to make a reality, but the conversation will lay the groundwork for you to make the changes necessary to make your life better.
You can absolutely turn passion into profit and it is something to not only chase but be super proud of.